Marketing & Leadership
May 30th, 2019
Riga, Elizabetes iela 61
Maris NaglisManaging Director, Dentsu Aegis Network Latvia (LV)
“Maris is truly one of a kind, a man with a perfect sense of humour and a seemingly infinite number of marketing stories.”
Maris Naglis started his journey as a media research assistant during the TV audience measurement evolution. Assistant, manager, senior manager - you know how it works, and in 2001 he becomes a Media Research Director at TNS, 7 years in a company, followed by the career break to travel the world for a year. The next challenge was managing Ad Sales at Dienas Mediji and then 4 years in a private business - the launch of the unique marketing technology for the gaming industry. What's next? Maris gets hired by the leading regional marketing agency - Inspired to co-establish and manage specialized eCommerce consulting agency, and finally, becomes a managing director at one of the world's best marketing services groups’ regional branch - Dentsu Aegis Network Latvia.
During 19 years of going through a tremendous transformation in marketing, Maris has mastered his craft and is ready to share his numerous hacks and tricks on how to see opportunities, where others see uncertainty, how to engage customers and how to keep moving forward. What will you learn? How to benefit from digital disruption, how not to fall into the trap of misusing the term, and, finally, how to serve customers easier, better and faster!"
Tia CastagnoMD and Head of Innovation, Vizeum Global (UK)
"My team came back buzzing from Tia's session. One of my most popular decisions as CEO". (Matt Adams, CEO, Havas UK)
Do meditation and marketing seem utterly incompatible terms to you? And what if we tell you meditation can help you step up your marketing game significantly? Tia Castagno, Head of Innovation and Content at Dentsu Aegis Network has taught meditation for over 12 years and discovered a huge connection between mindfulness and CREATIVE EXPRESSION - a terrific asset for today's marketers!
You will find Tia headlining at various marketing events around the world. She runs practical programmes for companies and creative professionals, who are under pressure to be at the top of their creative game, ALWAYS!
What will you learn? Scientifically proved skills and tools aimed to unleash your creativity, fully use creative potential and nurture both mind and body to get real tangible business outcomes.
Matt PotterChief Content Officer, John Brown Media (UK)
"Everyone loves a good story. And if you are reading this, you have likely heard that storytelling is a powerful tool that has a potential for massive lasting impact in marketing.
Matt Potter, an award-winning creative, journalist and broadcaster, knows exactly what makes a good story. In addition to creating successful and acclaimed content marketing programmes for some of the world’s most trusted brands, he reports to the BBC, Washington Post and the Telegraph, publishes international bestselling books, writes for TV and film, and presents shows for BBC and Discovery.
What will you learn? How to build profitable, long-term brand relationships through storytelling."
Imants KrezinsHead of SEO, iProspect (UK)
"Imants is not your typical SEO expert. Apart from working on complex multi-market briefs and pitches, advising on UX and CRO topics and creating globally scalable and integrated SEO, PPC and Content frameworks, he also has a passion for behavioural economics and is an NLP Master Practitioner (we bet you did not expect that).
What's more, he has recently managed OneSearch - iProspect's proprietary tool that in less than one year was shortlisted as the best SEO & PPC software of the year by Drum Awards.
If you are in any way connected to marketing, SEO, PPC or IT, Imants is a person worth listening to.
What will you learn? How to future-proof your digital excellence."
Liis RistalGeneral Manager Baltics, Wolt (EE)
"Liis's success story will turn your entrepreneurial heads! From small boot string operations in Tallinn to six cities in Baltics, Liis has been leading and developing Wolt for the past two years. It is now one of the most known food delivery apps
in Baltics with over 700 employed drivers in Estonia alone.
But that was not the beginning. Her real story started like any other start-up— with nothing. When a small team in Estonia with an algorithm and a dream started Adcash in the kitchen of a 40 sq.m. apartment, they could never have anticipated the growth that was to come. Now, after nine years they have grown to a global advertising network with over 100,000 clients being served on a daily basis.
Adcash has been nominated for Most Competitive SME Company two years in a row along with a dizzying list of other accolades, such as Most Successful Company 2015 in the Aripaev Top 100 and Innovator of the Year 2015 Enterprise Estonia. Start-ups are in Liis's DNA and her story is a testament to the fact that you can never dream too big! If you are an entrepreneur, you will blame yourself for not coming and taking advice from her. What will you learn? How to hack growth with limited resources on small markets!"
Sandeep GrewalDigital Managing Partner, Vizeum (UK)
"The digital lead at Vizeum UK, Sandeep Grewal is responsible for developing the digital story across the agency as well as bringing together the best of the network and media partners to solve the client’s key business challenges.
What will you learn? The digital industry for too long has been focused on delivering the greatest reach at the lowest cost, but has this come at the expense of effectiveness? This presentation discusses the need to rebuild effectiveness based on the digital tools at our disposal."
Daniel UrminskýRegional Manager – Emerging Countries, Isobar Switzerland (CH)
"Daniel has joined Isobar Switzerland (Blue-infinity) two years ago to help build the digital transformation business. Today, Isobar Switzerland forms one of the most important technology integrators and digital transformation experts in the region.
Having spent 10 previous years at a global internet security vendor AVG, Daniel has developed an ability to always see people in all those numbers and customer data. He has proved that an ability to combine creative thinking and technical excellence through seeing customers as humans leads to a more profitable business.
What will you learn? How to define real customer-centric approach. "
Baiba ZūzenaCEO, All Media Latvia (LV)
"Taking care of All Media Baltics Latvia business, the biggest interactive media company in Latvia for more than 15 years, Baiba has always looked for new opportunities.
“Digital solves it all! Digital skews young! Content is one and only king!” – these are just a few of many myths Baiba is going to touch upon, looking for a system and clarity in the wild digital media jungle.
What will you learn? Most common myths about digital content usage."
Vadimas KomarskisBaltic Marketing Director, JCDecaux (LT)
"Vadimas Komarskis is ‘Out of home’ for already 12 years and is ready to share his ultimate outdoor hacks with you!
If you are one of those who believes everything will be online in a couple of years time - you are wrong!
Being a marketing director of the leading outdoor advertising brand JCDecaux, Vadimas knows how and why to connect the newest technology with the oldest media to exist. Think beyond simply replacing the billboards with screens. Augmented reality, data, advanced consumer insight tools and AI-driven technologies spell exciting opportunities for the OOH ad industry.
What will you learn: How changes in technology affected the way media communicate with people and how you can benefit from it. "
Chris KrecikijEnterprise Account Manager, Salesforce CEE (UK)
Join us to see some great customer success stories shared by Chris!
Anastasija VisnakovaCommercial Aviation Executive (LV)
"Anastasija is one of those people to whom you owe because they are the reason we keep grinding every day!"
Anastasija's story is far from being perfect and yet, it is. It is a story about risks, attempts, success and challenges ... about discipline, productivity and ambitions, about carrying on in spite of enormous pace and pressure. She is a classic example of someone who was able to turn the tables and overcome life’s challenges to achieve extraordinary success in life.
What will you learn: How to expand fast and what are the risks and downsides of being a disruptor?"
Kaspar HanniMember of the Management Board, Ekspress Grupp (EE)
"Kaspar has a strong IT background and his expertise helps the AS Ekspress Grupp to grow in the online business segment. In 2005-2016, Kaspar has worked in Microsoft Estonia on the various positions, including the Software Asset Management &
Compliance Lead position in Baltics. From 2017, Kaspar Hanni is the member of the board of the Estonian Business Angles Association and he has the valuable experience in investing in the start-up companies. Kaspar Hanni does not own any shares of AS
What will you learn: Soon to be revealed"
Marius IvanovasVP International, Httpool
"Cross-channel marketing specialist with extensive 15+ years digital marketing experience. Specialising in complex, global and large scale digital advertising solutions"
Raitis PuriņšHead Of Marketing, Printful (LV)
Raitis is the Head of Marketing at Printful, one of the largest print-on-demand companies in the world. The company has grown four times since he joined in 2016, and so has his team. Printful has grown exponentially every year. It currently has over 1,000,000 registered users, four fulfillment centers, and a team of over 500 people worldwide.
9:00 - 9:30
Registration & Morning Coffee
9:30 - 9:40
Introduction & Opening
9:40 - 10:00
Managing Director, Dentsu Aegis Network Latvia (LV)
10:00 - 10:20
MD and Head of Innovation, Vizeum Global (UK)
Winning PEOPLE in the Age of Disruption
10:20 - 10:40
Chief Content Officer, John Brown Media (UK)
How Original Storytelling Helps Brands Build Profitable, Long-Term Relationships
10:40 - 11:00
Digital Managing Partner, Vizeum (UK)
From Efficient To Effective Digital Communication
11:00 - 11: 20
Head of SEO, iProspect (UK)
Data & Automation: Future-Proofing Your Digital Excellence
11:20 - 11:40
General Manager Baltics, Wolt (EE)
12:00 - 13:30
13:30 - 13:50
Member of the Management Board, Ekspress Grupp (EE)
Soon To Be Revealed
13:50 - 14:10
CEO, All Media Latvia (LV)
The Traffic Light of Digital Jungle
14:10 - 14:30
Baltic Marketing Director, JCDecaux (LT)
Upside Down In A Year: How Digital Innovations Changed Outdoor As A Media?
14:30 - 14:50
Regional Manager – Emerging Countries, Isobar Switzerland (CH)
Customers are Humans: Part I
14:50 - 15:10
Enterprise Account Manager, Salesforce CEE (UK)
Customers are Humans: Part II
15:10 - 15:30
Q&A session with
DANIEL URMINSKÝ and CHRIS KRECIKIJ
15:30 - 15:50
Commercial Aviation Executive (LV)
Be Careful What You Wish For
15:50 - 16:10
VP International, Httpool
Linkedin - From Nice to Have to Must Have
16:10 - 16:30
Head Of Marketing, Printful (LV)
The story of Printful - 6 years of growth